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  "documentTitle": "Honey;; a coupon company that got acquired by PayPal for $4 billion;; used 8 essential slides to raise money from venture capitalists when it was a startup",
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  "notes": "Uses a screenshot of a checkout page and a circular arrow diagram to illustrate the friction point.",
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      "text": "RetailMeNot (NASDAQ:SALE)",
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      "text": "691 MILLION SESSIONS (2014)",
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      "text": "39 MILLION TRANSACTIONS (2014)",
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