{
  "docId": "019dd923-5eff-723e-9be9-155d36bd20e8",
  "docSlug": "5S0kqFIqvuXNwBcPi1dm",
  "documentTitle": "We got an exclusive look at the pitch deck that memorialization startup Chptr used to raise millions from investors before it even launched",
  "authorId": "Pitchdecks",
  "authorName": "Chptr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 18,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide serves as a thematic introduction or mission statement, featuring a background image and investor branding.",
  "elementsJson": [
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-155d36bd20e8/2",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-155d36bd20e8",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-155d36bd20e8.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-155d36bd20e8#slide-2",
  "components": [
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      "bbox": {
        "h": 0.05,
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      },
      "kind": "image",
      "text": "Sugar Capital, Animal Capital, H/L Ventures, On Deck, Gaingels",
      "attrs": null,
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      "bbox": {
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      "kind": "paragraph",
      "text": "OTHER NOTABLE INVESTORS: CHRISTINA AGUILERA, JACKSON JHIN, MATT RUTLER, SARAH LUCAS, VIJEN PATEL, MICHAEL OSANLOO, AND MORE",
      "attrs": null,
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    {
      "bbox": {
        "h": 0.25,
        "w": 0.55,
        "x": 0.07,
        "y": 0.3
      },
      "kind": "title",
      "text": "Our life stories matter and deserve to be remembered long after we are gone.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
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      "confidence": null,
      "componentId": "7f337336-4725-47d4-a872-8e79b2a8b6b0",
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  "metrics": [],
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  "arcBeats": [],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "240c6440-535b-4a84-8255-10f1fef70f3b",
      "evidence": "The mission statement on page 2 highlights the importance of the problem",
      "position": 1,
      "objective": "Why does this problem matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "locked": true
}