{
  "docId": "019dd923-5eff-723e-9be9-048cc1657a7e",
  "docSlug": "5L3gIgA5QZAD3OtEz7jO",
  "documentTitle": "The CEO of Quinyx went from flipping burgers at McDonald's in Sweden to landing McDonald's as a customer — here's the pitch deck he used to raise $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Quinyx",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.771,
  "pageNumber": 15,
  "pageCount": 33,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-048cc1657a7e/15",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-048cc1657a7e",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-048cc1657a7e.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-048cc1657a7e#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.06,
        "x": 0.02,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1e9b747-8cbf-475e-8340-9ddd246f1cbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.79
      },
      "kind": "list",
      "text": "Transformation of WFM: New functionalities & capabilities including automation of decision processes & virtual assistants will disrupt the WFM market",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21339dff-440c-4198-a88e-e80f80f4343f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "list",
      "text": "Cloud and Mobile: Cloud offers greater ROI & savings; Increased focus on adoption of mobile applications",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8548cab3-8b49-4499-a7d3-78d40783a992",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Workforce Analytics: Enables organization to run complex analytics on workforce process; Allowing to spot & correct problems and optimal use of human resources",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90a1d00f-f628-49f3-b4e0-7a76d0eb2b39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "list",
      "text": "AI, Automation and Optimization: Replacement of manual maintenance of workforce database; Automation eliminates errors and allow for easier compliance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a056b734-6aa9-4740-a9af-16cf99a44d41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Attractive Positioning At The Forefront Of The Industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30a3dee6-b08c-4a01-a899-c1717de3538c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 6,
      "beatId": "692983ff-e673-4ad2-984f-de8fa6a9336d",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Product offerings and unique value proposition",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "f48d3816-b220-4451-b8ee-d6df809291a9",
      "evidence": "Attractive positioning at the forefront of the industry",
      "position": 1,
      "objective": "Explain why Quinyx is well-positioned for growth",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}