{
  "docId": "019dd923-5eff-723e-9be9-02c2dc7a80c3",
  "docSlug": "5RPhSp3NakKyOOU8v8xg",
  "documentTitle": "Check out the 15-slide pitch deck Personetics;; a startup that helps banks like Santander compete with fintechs;; used to raise $85 million",
  "authorId": "Pitchdecks",
  "authorName": "Personetics",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to show the customer at the center of various financial activities, with logos of incumbents, fintechs, and big tech companies on the sides.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "logo_grid",
    "process_diagram",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be9-02c2dc7a80c3/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be9-02c2dc7a80c3",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be9-02c2dc7a80c3.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be9-02c2dc7a80c3#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.25,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Customer at center with financial goals as spokes",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cffd866-f116-4687-9ffd-4bd814e07a73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.55
      },
      "kind": "image",
      "text": "Retailers and Big Tech logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4515dfd3-c0b9-4a1d-bb49-700fe300c978",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "image",
      "text": "Wealth & Insurance logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5aa6460-b07f-40ae-9a22-2652e619b077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "image",
      "text": "Neobanks, Fintechs logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6b5c274-6805-4f25-b603-2b0d93c7be04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Incumbent banks logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2496aa1-f2eb-4dd9-a40c-56750625271c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE NEW BATTLEGROUND IN FINANCE IS CUSTOMER ENGAGEMENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "963d01f3-3546-4acf-9dac-62b49ca680bb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "39f9add4-164c-4d73-a8cb-c9ace725c7e3",
      "evidence": "Central customer node with radiating financial goals",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "b7c9775b-9eeb-45a2-8aa6-b0d62e49d97d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The new battleground in finance is customer engagement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "41d0973c-025d-4092-82df-f835942bb5f0",
      "evidence": "Drive impact on key business outcomes",
      "position": 1,
      "objective": "The cost of inaction for banks",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}