{
  "docId": "019dd923-5eff-723e-9be8-f11633657ce2",
  "docSlug": "4b2gubbjKLD3B5IVToIY",
  "documentTitle": "Check out the 30-slide pitch deck Cowboy;; an e-bike startup;; used to raise $80 million in a round backed by Tiger Global",
  "authorId": "Pitchdecks",
  "authorName": "Cowboy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 30,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "big_number",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-f11633657ce2/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-f11633657ce2",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-f11633657ce2.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-f11633657ce2#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0,
        "y": 0.6
      },
      "kind": "image",
      "text": "Cowboy bike handlebar with phone",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db977f93-4639-46d4-8fcd-57c07e143545",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.49,
        "y": 0.22
      },
      "kind": "metric",
      "text": "100,000 Riders",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "375a4372-126b-41f5-929e-bc91a8f5712f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.49,
        "y": 0.41
      },
      "kind": "metric",
      "text": "Multiple revenue streams",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7283cc5f-df42-4239-b64e-0331e82c1e19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.74,
        "y": 0.68
      },
      "kind": "metric",
      "text": "70+ NPS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d768b4b-e79f-473b-a769-6a25d60a0135",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.74,
        "y": 0.41
      },
      "kind": "metric",
      "text": "12 Countries",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90df0ce1-0929-47db-85d8-5ed89943d367",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.49,
        "y": 0.68
      },
      "kind": "metric",
      "text": "Red Dot Best of the Best",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c28f9ebf-a928-4bb6-8b4b-b946f551d9ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.74,
        "y": 0.22
      },
      "kind": "metric",
      "text": "$80m Series C",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e81a5726-79b6-4f68-a112-f01f88974d00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Riders: 100,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4ff-593775bf4ac8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.49,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Red Dot Design Award Winner Best of the Best in 2019 & 2021",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28a998f2-0597-4574-b2c7-0146ba7ff4dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.49,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "Across bike sales, accessory sales and subscription services",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57f6be08-e61d-46e7-a3c6-e9e823841672",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.74,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "Across Europe and the US",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ba36db-4da3-40f8-a1d6-3d4035e61734",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.74,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Customers love us",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98123a9e-26f5-4de1-9351-729317fcf2e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.49,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "By 2023",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "def27d61-902d-47ac-ab4e-f497f73c10b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.74,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Backed by world-class investors like Index Ventures and Tiger Global",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd6881d4-33fb-41b3-8da4-a1871fc28aba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Cowboy at a glance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83d66dd7-8c05-43ad-b852-5862202d5ddb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "0d117d15-b72b-40cc-af85-1b87147f0255",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Vision for the Future",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The why now and key messages slides present a vision for a better future and highlight Cowboy's unique advantages.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}