{
  "docId": "019dd923-5eff-723e-9be8-e9df7b1b6c2b",
  "docSlug": "4qyAhlWBWpBI24aBjCgi",
  "documentTitle": "Vertice;; a startup that cuts SaaS spending for companies like Pepsi and Mastercard;; just raised $26 million using this 11-slide pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Vertice",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 11,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a comparison table visual to show Vendor B (Vertice) outperforming Vendor A, and a UI card to demonstrate specific savings.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "screenshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-e9df7b1b6c2b/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-e9df7b1b6c2b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-e9df7b1b6c2b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-e9df7b1b6c2b#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Anything we learn from one customers benefits the others.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9439-766e-8b54-ddbbd8bad0d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.348,
        "x": 0.139,
        "y": 0.098
      },
      "kind": "chart",
      "text": "Comparison table showing Vendor B having more checkmarks than Vendor A",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b9e0075-8f7a-487c-8d41-5972736e3d27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.776,
        "w": 0.348,
        "x": 0.579,
        "y": 0.224
      },
      "kind": "image",
      "text": "UI card showing $100k previous contract, $75k renewal, and $25k savings",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ddd9234-af93-4cd5-845c-1e98d2a1d9a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.2,
        "x": 0.74,
        "y": 0.224
      },
      "kind": "image",
      "text": "Grid of SaaS company logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75ec1427-2f83-4386-8c23-910e81888ef2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "savings: 25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9439-766e-8b54-e3a713e082d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.276,
        "w": 0.435,
        "x": 0.043,
        "y": 0.562
      },
      "kind": "paragraph",
      "text": "Repeated interactions with the same vendors lead to faster revenue for them and better discounts.\n\nWe're the first to find out about price improvements, new SKUs, etc.\n\nAnything we learn from one customers benefits the others.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "801e8650-b193-4357-9083-ce2f1410eb81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.042,
        "w": 0.247,
        "x": 0.557,
        "y": 0.048
      },
      "kind": "title",
      "text": "Buying leverage",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ed5f3ee-9146-425e-8a2a-f499a1c7e5f2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "network-effects-flywheel",
      "slug": null,
      "matchId": "13661058-d08b-43b1-a21d-f91f03ec4588",
      "evidence": "Anything we learn from one customers benefits the others.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "a8b4812c-bd51-4d31-bf70-21d957662d85",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 5-9 present Vertice's solution and how it works",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}