{
  "docId": "019dd923-5eff-723e-9be8-dec0a3aba99b",
  "docSlug": "49r7LFZJVUU4hPp2WtSf",
  "documentTitle": "We got an exclusive look at the pitch deck Islamic finance challenger bank Insha used to raise $3 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Insha",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "geographic_map",
  "function": "plan_implementation",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The map uses color coding to represent expansion years, though the legend is minimal.",
  "elementsJson": [
    "headline_text",
    "map"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-dec0a3aba99b/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": "Map of Europe with highlighted countries",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc7f0eff-989f-4c1e-a489-c1e2f10a9b4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.075,
        "x": 0.208,
        "y": 0.505
      },
      "kind": "list",
      "text": "In 2020\nIn 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f9d2505-24cf-41c0-a2c7-a704b3b7f8eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Expansion Plan",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74b7286b-6f2a-4c03-b39f-f57ede666c43",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "20e04077-77aa-490b-a50b-fce1c3f0e89f",
      "evidence": "Geographic representation of business expansion",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "45c1d9ad-6a74-465e-a430-75600aa51846",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Expansion Plan",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Geographic Map slide",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "75534b07-cd80-419b-bcfe-aaf5934f22b9",
      "evidence": "Why now slide and overall deck narrative",
      "position": 0,
      "objective": "Why now",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 12,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9b45164a-2bc4-446c-b6b9-5e6150122a9f",
      "evidence": "Insha principles and values throughout the deck",
      "position": 1,
      "objective": "Principles and values",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}