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  "documentTitle": "We got an exclusive look at the pitch deck Islamic finance challenger bank Insha used to raise $3 million in seed funding",
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  "notes": "The slide uses three mobile app screenshots to illustrate the product's value proposition.",
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      "to": 12,
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      "name": "Cost Of Inaction",
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      "evidence": "Why now slide and overall deck narrative",
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      "description": "Quantify what happens if the audience does nothing"
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