{
  "docId": "019dd923-5eff-723e-9be8-dec0a3aba99b",
  "docSlug": "49r7LFZJVUU4hPp2WtSf",
  "documentTitle": "We got an exclusive look at the pitch deck Islamic finance challenger bank Insha used to raise $3 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Insha",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
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  "pageNumber": 2,
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  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a surreal, floating island aesthetic to present the product.",
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  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-dec0a3aba99b/2",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b#slide-2",
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      "text": "insha Visa debit card",
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      "kind": "image",
      "text": "insha mobile app interface",
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  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9b45164a-2bc4-446c-b6b9-5e6150122a9f",
      "evidence": "Insha principles and values throughout the deck",
      "position": 1,
      "objective": "Principles and values",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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