{
  "docId": "019dd923-5eff-723e-9be8-dec0a3aba99b",
  "docSlug": "49r7LFZJVUU4hPp2WtSf",
  "documentTitle": "We got an exclusive look at the pitch deck Islamic finance challenger bank Insha used to raise $3 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Insha",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 12,
  "prevPage": 11,
  "nextPage": null,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a 2x2 grid layout to present four distinct data points, with a summary statistic at the bottom.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-dec0a3aba99b/12",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "45% of shoppers today make more sustainable decisions when shopping and are likely to continue to do so.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4f9-3f984380afcb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.56,
        "x": 0.22,
        "y": 0.18
      },
      "kind": "framework",
      "text": "2x2 grid of market trends",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "462c7331-7ed4-4555-bdb7-c51094997e92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.64,
        "x": 0.18,
        "y": 0.85
      },
      "kind": "metric",
      "text": "45% of shoppers today make more sustainable decisions when shopping and are likely to continue to do so.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "088eb60a-c280-4d79-bc7f-b1054234b9e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.25,
        "y": 0.2
      },
      "kind": "metric",
      "text": "10x Eco-power use since 1990",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5083f7c0-9f8f-48df-bf9b-1fa06b8a5c3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.54,
        "y": 0.2
      },
      "kind": "metric",
      "text": "2850% increase in Sales of Fairtrade products in Germany since 2005",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62084601-41b4-4801-b3d8-03768a6afe72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.25,
        "y": 0.55
      },
      "kind": "metric",
      "text": "1350 protests with 1.8 million people in May 2019",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cb83500-985c-4229-ac4d-b0f47ab4b35e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "metric",
      "text": "42.1% Share of renewable energies in gross electricity consumption in Germany",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e103e32c-3cf6-45be-9daa-26f3ae15e981",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer sentiment: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4f9-436cdce59c5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.54,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "10.42 million people in 2019 fully agreed with the statement 'When buying products, it is important to me that the respective company acts in a socially responsible manner'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f46a0de-3dc4-4e57-9c64-36b542f58645",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.74,
        "x": 0.13,
        "y": 0.06
      },
      "kind": "title",
      "text": "Ethical, principle and social sensitivity is growing.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b609ca0-c214-4ab3-b645-bb8dd8c341c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0482a8e8-9e7b-4dd2-bb70-791bcbcaac10",
      "evidence": "2x2 grid of market trends",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "60753912-cb5b-4beb-86f5-e899a78c4d7f",
      "evidence": "The slide organizes four distinct market trends into a 2x2 grid structure.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "75534b07-cd80-419b-bcfe-aaf5934f22b9",
      "evidence": "Why now slide and overall deck narrative",
      "position": 0,
      "objective": "Why now",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 12,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9b45164a-2bc4-446c-b6b9-5e6150122a9f",
      "evidence": "Insha principles and values throughout the deck",
      "position": 1,
      "objective": "Principles and values",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}