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  "docSlug": "49r7LFZJVUU4hPp2WtSf",
  "documentTitle": "We got an exclusive look at the pitch deck Islamic finance challenger bank Insha used to raise $3 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Insha",
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  "sourceTypeLabel": "Strategy consulting",
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  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The logo includes a star-like icon above the 'i'.",
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-dec0a3aba99b/1",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-dec0a3aba99b.json",
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      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
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      "matchId": "9b45164a-2bc4-446c-b6b9-5e6150122a9f",
      "evidence": "Insha principles and values throughout the deck",
      "position": 1,
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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