{
  "docId": "019dd923-5eff-723e-9be8-d775af35a1a7",
  "docSlug": "4Ubp15z3B6byDU3QZNnb",
  "documentTitle": "Read 6 key slides from a pitch deck that a startup trying to bring elements of TikTok to sports betting used to land $1 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Kero Sports",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.601,
  "pageNumber": 4,
  "pageCount": 6,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel diagram to represent the conversion path of sports fans.",
  "elementsJson": [
    "funnel_chart",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-d775af35a1a7/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-d775af35a1a7",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-d775af35a1a7.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-d775af35a1a7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.54,
        "x": 0.04,
        "y": 0.86
      },
      "kind": "callout",
      "text": "KERO SPORTS SERVES THE ENTIRE PLAYER JOURNEY",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "860a9625-eca4-4ae2-b2a8-ebf1d0fa5559",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.54,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "framework",
      "text": "Funnel diagram showing stages: All Sports Fans, Those Watching, FTP Users, Sportsbook Clients",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7594b84-e28c-407a-8edc-d2e3407225b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.6,
        "y": 0.18
      },
      "kind": "list",
      "text": "Maximizes reach and relevance across the entire player journey. Gaming options to create engagement with more casual, novice sports fans. Drives highest possible conversions through relevant first party data and the use of sportsbook related prizing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6179253-9900-4c45-a55c-5fe0ae016985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.42,
        "x": 0.09,
        "y": 0.06
      },
      "kind": "title",
      "text": "ENHANCING THE ENTIRE PLAYER JOURNEY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b3f3f8f-3c12-46ed-a56f-11b6dbb7c0b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "1ca9da64-7d46-403a-9c7b-e3f8348bf98b",
      "evidence": "framework/instance: Funnel diagram showing stages: All Sports Fans, Those Watching, FTP Users, Sportsbook Clients",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "7d2f0099-129c-4687-928c-4311252c7dac",
      "evidence": "Funnel diagram mapping user progression from fan to client",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}