{
  "docId": "019dd923-5eff-723e-9be8-c9700460f1d4",
  "docSlug": "47lQuwW6xNM91FSNvPxE",
  "documentTitle": "This pitch deck helped a New York City startup raise millions to build a direct-to-consumer marketplace that fills the gap between Amazon and WalMart",
  "authorId": "Pitchdecks",
  "authorName": "Public Goods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a dramatic ocean background to emphasize the 'seismic' nature of the market shifts.",
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-c9700460f1d4/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-c9700460f1d4",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-c9700460f1d4.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-c9700460f1d4#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There have been 2 seismic shifts in retail. Because people want to go to one place to buy everything they need, at a fair price.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4f8-94b3a3b87ecf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.52,
        "x": 0.059,
        "y": 0.186
      },
      "kind": "paragraph",
      "text": "There have been 2 seismic shifts in retail. Because people want to go to one place to buy everything they need, at a fair price.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21d91893-d29e-403d-ae79-a398791ff807",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.163,
        "x": 0.059,
        "y": 0.094
      },
      "kind": "title",
      "text": "THE FUTURE WE DO SEE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d339b6e-73d1-446a-aad3-f5829769520a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "d4aaa701-3340-4ba4-874b-6641c0e09242",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The why now section takes up pages 4-7",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "249dae05-87c8-4b1e-88dc-457620a00408",
      "evidence": "The why now section takes up multiple pages and sets up the opportunity",
      "position": 0,
      "objective": "Explain why now is the right time for Public Goods",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}