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  "documentTitle": "This pitch deck helped analytics startup Clari raise $150 million in funding and triple its valuation to $1.7 billion",
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  "authorName": "Clari",
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  "notes": "The slide uses the 'iceberg model' to contrast visible CRM data with the vast 'hidden' data sources that represent actual work.",
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      "text": "Integration key to revenue operations excellence",
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      "text": "Iceberg analogy showing CRM above the waterline and various data sources below.",
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      "kind": "list",
      "text": "Where the \"real work\" gets done; Previously impossible to tie together into a single, coherent view without great effort and expense; Integration key to revenue operations excellence",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck highlights the limitations and consequences of not using Clari's solution",
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