{
  "docId": "019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "docSlug": "3iLSdg36D7A3cZP3LSvo",
  "documentTitle": "The Mothership is the latest aggregator to raise fresh funds. Check out the 23-slide pitch deck it used to raise $22 million.",
  "authorId": "Pitchdecks",
  "authorName": "Mothership",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 23,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a minimalist design with a sidebar and a list of core operational philosophies.",
  "elementsJson": [
    "icon_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-b9da5ac93cf4/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Quality not quantity: focus on opportunities that can generate a minimum £10m Gross Profit in 2-3 years",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4f0-aac17902577a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.18,
        "x": 0.61,
        "y": 0.11
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb18daa5-29e0-4949-9fed-429a2a84586d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.42,
        "y": 0.37
      },
      "kind": "list",
      "text": "Long-term profit focus\nQuality not quantity: focus on opportunities that can generate a minimum £10m Gross Profit in 2-3 years\nFocus on tech and analytics to drive speed and effectiveness\nHypothesis-based testing for rapid growth\nDevelop scalable processes to remove bottlenecks",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e7f5c6f-d6cb-4055-8d70-2f35b7335681",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross Profit: £10m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9438-7387-b4f0-adddc7df4636",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.23,
        "x": 0.08,
        "y": 0.42
      },
      "kind": "title",
      "text": "Growth ethos",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7cccf40-3247-4d4a-b32b-08f37eb08590",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hypothesis-driven-structure",
      "slug": null,
      "matchId": "88368db1-2131-4c3a-ab60-d5f458ad98d1",
      "evidence": "Mentions 'Hypothesis-based testing for rapid growth'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fa150c06-8063-4563-a351-6b5aa5259bcb",
      "evidence": "Slides 5-8 discuss the team's expertise and advantages",
      "position": 1,
      "objective": "Explain the team's value proposition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}