{
  "docId": "019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "docSlug": "3iLSdg36D7A3cZP3LSvo",
  "documentTitle": "The Mothership is the latest aggregator to raise fresh funds. Check out the 23-slide pitch deck it used to raise $22 million.",
  "authorId": "Pitchdecks",
  "authorName": "Mothership",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 21,
  "pageCount": 23,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a before-and-after visual comparison format to demonstrate progress.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "screenshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-b9da5ac93cf4/21",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.55,
        "x": 0.38,
        "y": 0.2
      },
      "kind": "image",
      "text": "Before and after visual comparison of logo, website, and platform",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cec6163-7f61-4d73-9763-047a406d93af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.27,
        "x": 0.06,
        "y": 0.54
      },
      "kind": "list",
      "text": "New Website Design: Improve user journey",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4691363f-f685-4c93-b1c3-f93a5b9d9243",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.26,
        "x": 0.07,
        "y": 0.26
      },
      "kind": "list",
      "text": "Logo Improvement: Improve brand look and feel",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7da742c7-9492-46a2-83a0-8a791435e4e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.04,
        "y": 0.8
      },
      "kind": "list",
      "text": "Migrate WooCommerce to Shopify: Improve analytics and web functionality",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f4c7e64-6677-42c4-b409-2b964a3afce9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.05
      },
      "kind": "title",
      "text": "Vetwell Scientific - First 12 Days",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9954dcd2-3748-4987-8166-b4f5161693fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "740cb10b-4f90-4aa5-8bda-ea7b4e1bc8c6",
      "evidence": "list/bullet: Migrate WooCommerce to Shopify: Improve analytics and web functionality\nlist/bullet: Logo Improvement: Improve brand look and feel",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "8ca9f51e-9ba9-42b1-949a-7c00f36d6420",
      "evidence": "Visual comparison of state before and after implementation",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 21,
      "from": 11,
      "beatId": "273788da-e792-4724-81f5-7811b1d7e1ae",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 11-21 show progress and results",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}