{
  "docId": "019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "docSlug": "3iLSdg36D7A3cZP3LSvo",
  "documentTitle": "The Mothership is the latest aggregator to raise fresh funds. Check out the 23-slide pitch deck it used to raise $22 million.",
  "authorId": "Pitchdecks",
  "authorName": "Mothership",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 23,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "other",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before and after' framing to demonstrate the impact of professional image optimization on product presentation.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-b9da5ac93cf4/18",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-b9da5ac93cf4#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "framework",
      "text": "Before & After Framing",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "060ab1ba-592b-4b32-a1c2-756b67f97f80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.27,
        "y": 0.28
      },
      "kind": "image",
      "text": "Optimized images (right grid)",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9defb8a4-fe8c-40ad-8f2a-00b43db91849",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "image",
      "text": "Before images (left column)",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2f781a7-d960-4f93-86d3-362b65986de8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.78,
        "x": 0.11,
        "y": 0.07
      },
      "kind": "title",
      "text": "TCU – before & after image optimisation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8db78f76-90da-4a12-b7c3-2c245ef85c84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "65df55f3-dad2-4341-9cc3-517fd8882bad",
      "evidence": "image/infographic: Optimized images (right grid)\nimage/photo: Before images (left column)",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "4f32e440-d121-4ff9-8ed3-cdcdb2d299ad",
      "evidence": "The slide explicitly compares 'before' and 'after' states of product imagery to demonstrate value.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 21,
      "from": 11,
      "beatId": "273788da-e792-4724-81f5-7811b1d7e1ae",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 11-21 show progress and results",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}