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  "documentTitle": "Australian tech unicorn Canva used this pitch deck on its journey to a whopping $40 billion valuation",
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  "authorName": "Canva",
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  "slideType": "problem_statement",
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  "notes": "The slide uses a hand-drawn circle to emphasize the 'gap' quadrant.",
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      "kind": "callout",
      "text": "THE GAP: Creative expression without a lot of learning and/or expense.",
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      "text": "Creative expression without a lot of learning and/or expense.",
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      "kind": "framework",
      "text": "2x2 Matrix comparing Budget ($ & time) vs. Creative Freedom",
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      "kind": "title",
      "text": "GAP IN THE MARKET",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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