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  "documentTitle": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Klue",
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  "notes": "The slide uses a list to create a sense of parity and competition.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-72a3ccf502f3/6",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3",
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      "kind": "callout",
      "text": "So are their competitors.",
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      "text": "Responding to crisis. Hiring and firing talent. Winning clients. Losing clients. Offering discounts. Refining messaging. Launching new products. Getting investment. Adding services. Acquiring. Setting growth targets. Exceeding quota. Partnering. Speaking at conferences. Responding to customer complaints. Pushing case studies. Advertising.",
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      "text": "Think of everything companies are doing right now.",
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      "evidence": "Explains why now and the context of competitive enablement.",
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      "evidence": "Clearly frames the urgency and timeliness of the investment opportunity.",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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