{
  "docId": "019dd923-5eff-723e-9be8-72a3ccf502f3",
  "docSlug": "1o7x6TXupBGzJtalQldO",
  "documentTitle": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Klue",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.786,
  "pageNumber": 19,
  "pageCount": 23,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes a benchmark scale for NPS and a comparison to Slack's 2015 PMF metric.",
  "elementsJson": [
    "big_number",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-72a3ccf502f3/19",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.55,
        "y": 0.8
      },
      "kind": "callout",
      "text": "40% = Product Market Fit. Slack in 2015 was 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33d3273f-18d6-4607-aa55-1f0f1e87cb7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "40% = Product Market Fit",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af14-29cc6d630ca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.15,
        "y": 0.6
      },
      "kind": "chart",
      "text": "NPS benchmark scale",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c85bdc8-868e-499a-9764-a92d53a79e80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.25,
        "y": 0.4
      },
      "kind": "metric",
      "text": "68",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64947903-72aa-4e9d-9017-56e96528ddb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "metric",
      "text": "51%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0c17d52-96f1-4e3c-99fb-87fe3c892a7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net Promoter Score: 68",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af14-2cc6d02fcb3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Would be very disappointed if they couldn't use Klue. Additional 36% would be somewhat disappointed.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f6f1f72-086f-435f-8d8b-cbc6a7ab4285",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.1,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "Companies included in this industry: Adobe, Microsoft, Google, Intuit, Sony, McAfee, Activision, Apple, Symantec, Blackboard",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9bd1b45-7e5b-4c19-a70c-8b2d998778a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "title",
      "text": "... because Product Marketers, CI Teams, and Salespeople LOVE Klue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c98a167-a149-495f-af94-52dc42b6b3ae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cc49abfd-4e23-4ab3-8325-ba22045e5e95",
      "evidence": "paragraph/paragraph: Would be very disappointed if they couldn't use Klue. Additional 36% would be somewhat disappointed.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "Net Promoter Score",
      "slug": null,
      "matchId": "4ae73735-3abe-468c-90c4-0bf22378cc1b",
      "evidence": "Explicit mention of NPS and score",
      "confidence": 1
    },
    {
      "name": "Product-Market Fit",
      "slug": null,
      "matchId": "af53a234-57f7-48ba-b77c-3e55b060946d",
      "evidence": "Reference to Sean Ellis test (40% threshold)",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 10,
      "beatId": "9cc989c6-dfef-46cd-b5e0-49541cfd5ca8",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "Details traction, revenue growth, and market validation to build desire.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "40672e5d-7beb-41c3-8569-be256decfcdc",
      "evidence": "Presents significant traction and growth metrics.",
      "position": 1,
      "objective": "Demonstrating traction and growth potential",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}