{
  "docId": "019dd923-5eff-723e-9be8-72a3ccf502f3",
  "docSlug": "1o7x6TXupBGzJtalQldO",
  "documentTitle": "Check out the pitch deck competitive intelligence startup Klue used to persuade Silicon Valley backers into its $15 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Klue",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.786,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses placeholders (US$Xk/mo, $XXXb tech company) to demonstrate a growth model.",
  "elementsJson": [
    "action_title",
    "infographic",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-72a3ccf502f3/15",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-72a3ccf502f3#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.55,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Growth over X years ($XXXb tech company)",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af866ef9-763b-450c-aef7-5b49b3c105bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "image",
      "text": "Logo",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "533bc7b1-3762-408d-88b6-2197f033018a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MRR",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af14-4082d1dad0ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "title",
      "text": "Proven enterprise expansion with opportunities on horizon",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18f99d62-202c-41e8-ba09-954235a92583",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "expansion-model",
      "slug": null,
      "matchId": "724dc3e2-c0dd-4c8e-b3c1-4a38b6c54bf2",
      "evidence": "Visual representation of increasing LOBs and revenue over time",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 10,
      "beatId": "9cc989c6-dfef-46cd-b5e0-49541cfd5ca8",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "Details traction, revenue growth, and market validation to build desire.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "40672e5d-7beb-41c3-8569-be256decfcdc",
      "evidence": "Presents significant traction and growth metrics.",
      "position": 1,
      "objective": "Demonstrating traction and growth potential",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}