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  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
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  "authorName": "Strong Roots",
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      "arcName": "Overcoming the Monster",
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      "beatName": "The Ordinary World",
      "beatSlug": "heros-journey-ordinary-world",
      "evidence": "The deck starts with an introduction to Strong Roots and its mission.",
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