{
  "docId": "019dd923-5eff-723e-9be8-67c9287ca439",
  "docSlug": "1HxUmnaoEpAfnWViUFbm",
  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
  "authorId": "Pitchdecks",
  "authorName": "Strong Roots",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 28,
  "pageCount": 46,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Note the typo in 'MISSON' in the original slide.",
  "elementsJson": [
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/28",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "TO PROVIDE PLANT-BASED, ENVIRONMENTALLY RESPONSIBLE, POSITIVE FOOD CHOICES, FOR EVERYONE, FOR NOW.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af06-cf9fcfffce46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.45,
        "y": 0.65
      },
      "kind": "image",
      "text": "Leaf icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36e75857-9981-4ef9-8114-ff805c84ea14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "image",
      "text": "Strong Roots logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bd8481e-278f-4de5-bcce-4a3525d5996b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "TO PROVIDE PLANT-BASED, ENVIRONMENTALLY RESPONSIBLE, POSITIVE FOOD CHOICES, FOR EVERYONE, FOR NOW.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "485cebac-dec5-4d73-9852-ebf7d7d93661",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.4,
        "y": 0.3
      },
      "kind": "title",
      "text": "OUR MISSON...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0ca3c51-1c20-4595-bfd3-3c25fc5edb06",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 27,
      "beatId": "23a6d433-4da4-4d9d-93f2-d74885caf91e",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "Transformation",
      "beatSlug": "heros-journey-transformation",
      "evidence": "The deck showcases Strong Roots' products and traction.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}