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  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
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  "authorName": "Strong Roots",
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  "notes": "Uses a central icon column to bridge the 'before' (nature/preservation) and 'after' (benefit) statements.",
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      "text": "FROZEN VEGETABLES, THE ANSWER TO FOOD WASTAGE",
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      "text": "Perfect portion control... ...and 47% less food wastage vs fresh",
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      "text": "No artificial or chemical preservatives... ...totally aligned with nature",
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      "text": "Nature’s original preservation method... ...supporting sustainable, seasonal agriculture",
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      "text": "No effect on vital fats, protein or carbohydrates... ... with double the nutrient retention vs fresh",
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      "text": "food wastage reduction: 47%",
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      "kind": "quote",
      "text": "“FROZEN VEGETABLES, THE ANSWER TO FOOD WASTAGE” PROF. WAYNE MARTINDALE, SHEFFIELD HALLAM UNIVERSITY",
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      "kind": "source-note",
      "text": "1. Using consumer surveys to determine food sustainability Wayne Martindale 2. Ardo / Ghent University, 2007, vitamin C retention in fresh vs frozen peas after five days",
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      "kind": "title",
      "text": "...AS CONSUMERS MAKE THE LINK WITH THE PLANET’S HEALTH",
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      "arcName": "Overcoming the Monster",
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      "evidence": "The deck presents Strong Roots as a solution to the problem.",
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      "evidence": "The deck presents frozen food as a solution to food wastage and sustainability.",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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