{
  "docId": "019dd923-5eff-723e-9be8-67c9287ca439",
  "docSlug": "1HxUmnaoEpAfnWViUFbm",
  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
  "authorId": "Pitchdecks",
  "authorName": "Strong Roots",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 24,
  "pageCount": 46,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses data to justify the market timing for the company's product focus.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/24",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439#slide-24",
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        "x": 0.55,
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      "kind": "chart",
      "text": "Step change in awareness of food wastage",
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      "kind": "chart",
      "text": "Accelerating interest in frozen food",
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      "kind": "image",
      "text": "Strong Roots logo",
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      "subkind": "logo",
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      "componentId": "f3a51975-a920-4672-8253-71921aa20ebe",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Google search interest: 100",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "kind": "source-note",
      "text": "Source: Google Trends. Numbers represent search interest relative to the highest point on the chart for the given time. 100 is the peak.",
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      "kind": "title",
      "text": "...AND A GROWING INTEREST IN FROZEN FOOD...",
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      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Solution",
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      "evidence": "The deck presents Strong Roots as a solution to the problem.",
      "position": 2,
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  "loops": [
    {
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9414a814-206c-4b7e-b5aa-12406ce925ed",
      "evidence": "The deck presents frozen food as a solution to food wastage and sustainability.",
      "position": 1,
      "objective": "The why now question is answered by highlighting the growing interest in frozen food.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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}