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  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
  "authorId": "Pitchdecks",
  "authorName": "Strong Roots",
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  "pageNumber": 22,
  "pageCount": 46,
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  "nextPage": 23,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a funnel-like visual to transition from general awareness to specific consumer metrics.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/22",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439",
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      "kind": "callout",
      "text": "THE RESULT A CONSUMER MEGATREND TOWARDS HEALTH & SUSTAINABILITY",
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      "text": "70%",
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      "text": "66%",
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      "text": "42%",
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      "text": "consumer sentiment: 70%",
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      "kind": "paragraph",
      "text": "There is a growing awareness that the global food system is under increasing pressure. People know they need to change, for themselves and the environment",
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      "kind": "source-note",
      "text": "Source: Nielsen, \"what's in our food and on our mind\", n=30,000 (2016) FAIRR, Plant-based profits: investment risks & opportunities in sustainable food systems (2018)",
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      "kind": "subtitle",
      "text": "of people say they are prepared to pay more for products from companies that are committed to positive social and environmental impact",
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      "kind": "subtitle",
      "text": "of shoppers globally think about the environment when they buy food",
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      "componentId": "cc4e0ba6-832e-4acb-ad64-2eebb4c42cad",
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      "kind": "subtitle",
      "text": "of consumers globally say they make dietary choices to help prevent health conditions",
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      "kind": "title",
      "text": "THE RESULT = A GROWING AWARENESS THAT CHANGE IS NEEDED...",
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      "arcName": "Overcoming the Monster",
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      "beatName": "The Monster",
      "beatSlug": "overcoming-monster-the-monster",
      "evidence": "The deck outlines the problem of food wastage and the strain on natural resources.",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3b54a77e-2a27-4257-9389-9b5dcb4cbec7",
      "evidence": "The deck highlights the consequences of not addressing food wastage and sustainability.",
      "position": 0,
      "objective": "The cost of inaction is presented as a growing awareness that change is needed.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9414a814-206c-4b7e-b5aa-12406ce925ed",
      "evidence": "The deck presents frozen food as a solution to food wastage and sustainability.",
      "position": 1,
      "objective": "The why now question is answered by highlighting the growing interest in frozen food.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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