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  "docId": "019dd923-5eff-723e-9be8-67c9287ca439",
  "docSlug": "1HxUmnaoEpAfnWViUFbm",
  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
  "authorId": "Pitchdecks",
  "authorName": "Strong Roots",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 21,
  "pageCount": 46,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "quote_slide",
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  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a quote to validate the company's mission and market outlook.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/21",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439",
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  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439#slide-21",
  "components": [
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      "kind": "callout",
      "text": "A diet rich in plant-based foods and with fewer animal source foods confers both improved health and environmental benefits.",
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      "text": "STRONG ROOTS",
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      },
      "kind": "paragraph",
      "text": "PROF. WALTER WILLETT MD\nHARVARD T.H. CHAN SCHOOL OF PUBLIC HEALTH",
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      "kind": "quote",
      "text": "Transformation to healthy diets by 2050 will require substantial dietary shifts. Global consumption of fruits, vegetables, nuts and legumes will have to double, and consumption of foods such as red meat and sugar will have to be reduced by more than 50%. A diet rich in plant-based foods and with fewer animal source foods confers both improved health and environmental benefits.",
      "attrs": null,
      "subkind": "pull-quote",
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      "kind": "quote",
      "text": "Transformation to healthy diets by 2050 will require substantial dietary shifts. Global consumption of fruits, vegetables, nuts and legumes will have to double, and consumption of foods such as red meat and sugar will have to be reduced by more than 50%. A diet rich in plant-based foods and with fewer animal source foods confers both improved health and environmental benefits. — Prof. Walter Willett MD, Harvard T.H. Chan School of Public Health",
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      },
      "kind": "title",
      "text": "...AND SO IS THE OUTLOOK",
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      "evidence": "Citing a Harvard professor to validate the market thesis.",
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      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Monster",
      "beatSlug": "overcoming-monster-the-monster",
      "evidence": "The deck outlines the problem of food wastage and the strain on natural resources.",
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      "confidence": 0.8,
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  ],
  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "evidence": "The deck highlights the consequences of not addressing food wastage and sustainability.",
      "position": 0,
      "objective": "The cost of inaction is presented as a growing awareness that change is needed.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "to": 25,
      "from": 19,
      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9414a814-206c-4b7e-b5aa-12406ce925ed",
      "evidence": "The deck presents frozen food as a solution to food wastage and sustainability.",
      "position": 1,
      "objective": "The why now question is answered by highlighting the growing interest in frozen food.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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