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  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
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  "authorName": "Strong Roots",
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  "nextPage": 20,
  "slideType": "why_now",
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  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Uses a quote from Chad Frischmann to provide external validation for the problem statement.",
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/19",
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      "kind": "callout",
      "text": "As population growth, economic development, food consumption and waste continue to grow, the total food produced worldwide would need to increase by 107 million tons annually by 2050.",
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      "text": "Visual representation of 1.5 planets needed (one full planet with check, half planet with cross)",
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      "text": "Strong Roots logo",
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      "kind": "list",
      "text": "7.8 BILLION (human), 1.5 BILLION (cow), 1.2 BILLION (sheep), 1.0 BILLION (goat), 1.0 BILLION (pig), 21 BILLION (chicken)",
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      "text": "Planets required: 1.5",
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      "text": "As population growth, economic development, food consumption and waste continue to grow, the total food produced worldwide would need to increase by 107 million tons annually by 2050. This level of production would require converting more than a billion acres of forests and grassland into farmland over the next 30 years, resulting in the release of approximately 84 billion tons of carbon dioxide equivalent into the atmosphere.",
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      "kind": "quote",
      "text": "As population growth, economic development, food consumption and waste continue to grow, the total food produced worldwide would need to increase by 107 million tons annually by 2050. This level of production would require converting more than a billion acres of forests and grassland into farmland over the next 30 years, resulting in the release of approximately 84 billion tons of carbon dioxide equivalent into the atmosphere. — Chad Frischmann, Vice President and Research Director, Project Drawdown",
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      "kind": "title",
      "text": "...AND BY 2050 WE WILL NEED 1.5 PLANETS TO MEET DEMAND",
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      "evidence": "Citing Chad Frischmann from Project Drawdown",
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      "evidence": "The deck outlines the problem of food wastage and the strain on natural resources.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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      "evidence": "The deck presents frozen food as a solution to food wastage and sustainability.",
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      "objective": "The why now question is answered by highlighting the growing interest in frozen food.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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