{
  "docId": "019dd923-5eff-723e-9be8-67c9287ca439",
  "docSlug": "1HxUmnaoEpAfnWViUFbm",
  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
  "authorId": "Pitchdecks",
  "authorName": "Strong Roots",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.295,
  "pageNumber": 17,
  "pageCount": 46,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses icon-based bar charts to visualize growth trends.",
  "elementsJson": [
    "headline_text",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-67c9287ca439/17",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-67c9287ca439#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "30% OF GLOBAL HUMAN CALORIE CONSUMPTION COMES FROM MEAT PRODUCTS",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af05-b66738822715",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Dairy consumption growth from 75.5kg to 90.0kg",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22e718dd-5f67-4b3f-a95f-1bd3ef8399cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Red meat consumption growth from 23.1kg to 43.2kg",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61166fe9-30c9-4eb1-9445-7320f00776fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.75
      },
      "kind": "metric",
      "text": "30% OF GLOBAL HUMAN CALORIE CONSUMPTION COMES FROM MEAT PRODUCTS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2b71a46-7535-41d6-b538-2288e903b555",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global per capita consumption: 43.2kg",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af05-bb34f42f7a9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.1,
        "y": 0.815
      },
      "kind": "source-note",
      "text": "Source: 1. Food and Agriculture Organization of the United Nations, 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a0174a4-d2de-4fb8-a144-6f5929563900",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.315
      },
      "kind": "title",
      "text": "...AND PEOPLE ARE CONSUMING TOO MANY ANIMAL BASED FOODS...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1adcbd0d-573e-48bb-b0c4-52d628767ff3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 16,
      "beatId": "20faddba-b37e-403e-ae2f-893cdc0ca173",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Monster",
      "beatSlug": "overcoming-monster-the-monster",
      "evidence": "The deck outlines the problem of food wastage and the strain on natural resources.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 16,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3b54a77e-2a27-4257-9389-9b5dcb4cbec7",
      "evidence": "The deck highlights the consequences of not addressing food wastage and sustainability.",
      "position": 0,
      "objective": "The cost of inaction is presented as a growing awareness that change is needed.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}