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  "documentTitle": "Here's the monster 46-slide pitch deck this buzzy vegan startup used to raise $18 million to disrupt the frozen-food market",
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  "authorName": "Strong Roots",
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  "notes": "Uses a binary inclusion/exclusion framework to define strategic focus.",
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      "text": "INCLUDED IN OUR PLAN vs EXCLUDED FROM THE PLAN",
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      "text": "Grocery customers 16 to 34; Frozen products 11 to 36",
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      "text": "Markets & Customers: Ireland, UK, US (Included); EU, Rest of World (Excluded). Products: Frozen (Included); Chilled, Ambient (Excluded).",
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      "text": "HOW WILL WE ACHIEVE THIS?",
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