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  "docId": "019dd923-5eff-723e-9be8-62290e71d6ea",
  "docSlug": "1hb3SetheKxzn5ebY0Dj",
  "documentTitle": "We got an exclusive look at the pitch deck indoor farming startup iFarm used to raise $4 million",
  "authorId": "Pitchdecks",
  "authorName": "iFarm",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "nDataPoints": 7,
  "notes": "Uses a TAM/SAM/SOM-like structure to contextualize the total market vs. the specific technology market.",
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      "kind": "callout",
      "text": "iFarm $2B 5% of this market by 2023",
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      "toolName": "Visual emphasis",
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      "kind": "list",
      "text": "FRUIT & VEGETABLE MARKET $363B in 2023 CAGR 2% Consumption of fruits and vegetables 146 kg/year per person World's population grow to 10B by 2050",
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      "kind": "list",
      "text": "INDOOR FARMING TECHNOLOGY MARKET $44B in 2023 CAGR 9.65% iFarm $2B 5% of this market by 2023",
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      "kind": "list",
      "text": "INDOOR FARMING MARKET $125B in 2023 CAGR 2.5% This market also includes companies whose business-models are based on building farms and selling grown produce.",
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      "text": "iFarm $2B",
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      "text": "TAM: $363B",
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      "evidence": "The slide breaks down the total market into nested segments (Total F&V -> Indoor Farming -> Tech).",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
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