{
  "docId": "019dd923-5eff-723e-9be8-4b43f9017628",
  "docSlug": "1U9LNpUtu5ya8lP1cpVO",
  "documentTitle": "We got an exclusive look at the slide deck that digital health startup Path is using to sell clients on a new approach to treating addiction",
  "authorId": "Pitchdecks",
  "authorName": "Path",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.791,
  "pageNumber": 2,
  "pageCount": 11,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "team_bio",
  "function": "cite_precedent",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a grid of headshots with associated company logos to establish credibility through association.",
  "elementsJson": [
    "headshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-4b43f9017628/2",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-4b43f9017628",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-4b43f9017628.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-4b43f9017628#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.84,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "image",
      "text": "12 individual headshots with names, titles, and company logos",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bb41fd6-afac-4b42-a584-2828b0120971",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.62,
        "x": 0.19,
        "y": 0.08
      },
      "kind": "title",
      "text": "Our backers are leaders in addiction treatment & employer solutions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0478cd91-28f6-4d11-908f-ddb27f286046",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "credibility-transfer",
      "slug": null,
      "matchId": "ebd4304b-a0e0-42a7-a8dd-a66227a0d0e4",
      "evidence": "Using logos and titles of prominent individuals to build trust in the venture.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}