{
  "docId": "019dd923-5eff-723e-9be8-4764d96e8bcb",
  "docSlug": "1GWkjjiPYrFgqIwdFMw8",
  "documentTitle": "Wellness coaching startup Hintsa just raised $5.23 million in a round backed by James Corden. Check out the 45-slide pitch deck it used to raise the funds.",
  "authorId": "Pitchdecks",
  "authorName": "Hintsa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 45,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "quote_slide",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist design with a single, powerful statement.",
  "elementsJson": [
    "headline_text",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-4764d96e8bcb/11",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-4764d96e8bcb",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-4764d96e8bcb.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-4764d96e8bcb#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.07,
        "y": 0.8
      },
      "kind": "image",
      "text": "Annastiina Hintsa",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a03a9fb8-69dd-4e19-a836-2306e63b3b7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.13,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Annastiina Hintsa\nCEO of Hintsa\nMcKinsey Quarterly",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2b57a75-8940-427e-868f-37137dfbee2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "quote",
      "text": "The way we live and work is unsustainable.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b69454be-d2ee-4358-b0ff-cfeff222d376",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The way we live and work is unsustainable. - Annastiina Hintsa, CEO of Hintsa, McKinsey Quarterly",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af02-a503b99d16e8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "808e8f58-1db7-47af-a91c-01380fe9d4ca",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Description of today's challenges and organisational challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "392ef6e3-029e-454a-b91d-2eaba7561664",
      "evidence": "The way we live and work is unsustainable",
      "position": 1,
      "objective": "The consequences of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}