{
  "docId": "019dd923-5eff-723e-9be8-4250f8311498",
  "docSlug": "1HywOM1ZIGbVvTBU6UMU",
  "documentTitle": "Fertility startup Apricity posted its best ever month for revenue during COVID-19. Check out the pitch deck it used to raise $7 million in funding in 2019.",
  "authorId": "Pitchdecks",
  "authorName": "Apricity",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 20,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The diagram is a quadrant-style roadmap showing progression from short-term (2018-2019) to mid-term (2020-2022) goals.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-4250f8311498/18",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In UK alone, in 2022, Apricity will : Treat 4000 cycles a year, Capture 5% market share, With 10 partner clinics.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af09-a230103ce41b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Strategic roadmap quadrant showing progression across fertility area, customer, geography, and value chain stage.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b96c71d0-56da-490c-bb28-79be38a089f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.37,
        "y": 0.45
      },
      "kind": "metric",
      "text": "10 partner clinics",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f487de0-20a3-4da1-b77f-2da23a289974",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.14,
        "y": 0.45
      },
      "kind": "metric",
      "text": "4000 cycles a year",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a45cd6c1-f5b4-4664-9a75-865776ec49fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.26,
        "y": 0.45
      },
      "kind": "metric",
      "text": "5% market share",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee81d9df-6b39-4a87-89f7-e287614dc402",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "market share: 5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af09-a48c86e54578",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.14,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Geography: Starting in UK but then ramping up internationally (Spain, France, Germany...)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53e6ce19-00cc-43e8-b456-850d90d240b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.35,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Values: Ultimately, we want to improve success rates with the AI project",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7dd78e1-a147-45fc-bff9-491edb498794",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Apricity's ambition is to disrupt fertility care worldwide",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dcadee6-d008-4c21-a213-c522e2206cd7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Thesis: Strategic pivot",
      "slug": "strategic-pivot",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "0cc71251-885e-4f72-8276-61b3bd34d963",
      "evidence": "Strategic roadmap quadrant showing progression across fertility area, customer, geography, and value chain stage.",
      "confidence": 0.7
    },
    {
      "name": "Where to Play / How to Win",
      "slug": "where-to-play-how-to-win",
      "agent": null,
      "layer": "slide",
      "matchId": "3fba6258-ae96-4129-a26c-7cd27f646d59",
      "evidence": "Geography: Starting in UK but then ramping up internationally (Spain, France, Germany...)",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "roadmap",
      "slug": null,
      "matchId": "8f011c15-8704-4d8b-b786-132c83523d8f",
      "evidence": "The diagram maps strategic initiatives over time (short-term vs mid-term).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}