{
  "docId": "019dd923-5eff-723e-9be8-4250f8311498",
  "docSlug": "1HywOM1ZIGbVvTBU6UMU",
  "documentTitle": "Fertility startup Apricity posted its best ever month for revenue during COVID-19. Check out the pitch deck it used to raise $7 million in funding in 2019.",
  "authorId": "Pitchdecks",
  "authorName": "Apricity",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 20,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a checklist metaphor to show service customization options.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "callout_box",
    "quote_block",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-4250f8311498/14",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-4250f8311498#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Women & couples customise several aspects of journey most relevant to them",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af09-02cb6cec5a01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.4,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab96a278-40af-4d85-86b6-e3c5927ef8c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.14,
        "y": 0.52
      },
      "kind": "list",
      "text": "Reduced number of visits: They can reduce number of visits to the clinic whilst ensuring access to best medical care.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2504078a-58fc-416e-b64b-5b71988b9a6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.14,
        "y": 0.35
      },
      "kind": "list",
      "text": "Journey customisation: Women & couples customise several aspects of journey most relevant to them",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cce4d77f-5bb8-40e2-9253-1adfa3bed284",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.6,
        "y": 0.1
      },
      "kind": "quote",
      "text": "It’s a lifesaver for me not to have to go to London every day!",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4aa4bab9-0b1e-4b4e-96c5-6a0f5a187e36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "It's a lifesaver for me not to have to go to London every day!",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-8f72-733f-af09-06228b1fb43d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.6,
        "y": 0.3
      },
      "kind": "table",
      "text": "Blood test location, Consultations, Ultrasound location, Drug delivery location, More time for counselling",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fee00755-6636-4b03-92f8-d9b436828ad5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Apricity creates a bespoke journey adapted to patients’ preferences and constraints",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e07a4f2-b05a-4583-ab02-59152ff08971",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "5a8a2769-6329-4220-91a6-4a0da1743d53",
      "evidence": "The slide presents a customized journey for patients, with various aspects of the journey listed.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "a73c3d38-4d47-4819-a9b4-a09684775fc2",
      "evidence": "The slide describes the customization of the patient's treatment journey.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}