{
  "docId": "019dd923-5eff-723e-9be8-237b5065e0c2",
  "docSlug": "0J6tiphVaQdABCQH9ydK",
  "documentTitle": "Check out the 25-slide pitch deck a startup that manages deliveries for companies like Kroger and Sweetgreen used to nab a $14 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Onfleet",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 4,
  "pageCount": 25,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses visual metaphor of a CRT monitor and a ruggedized handheld device to represent 'archaic technology'.",
  "elementsJson": [
    "action_title",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-237b5065e0c2/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-237b5065e0c2",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-237b5065e0c2.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-237b5065e0c2#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.13,
        "x": 0.59,
        "y": 0.38
      },
      "kind": "image",
      "text": "Ruggedized handheld device",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58afae57-4af4-475a-91d1-b827391d940e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.28,
        "y": 0.2
      },
      "kind": "image",
      "text": "Legacy dispatch software interface on a CRT monitor",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f7d2600-f001-498d-ae28-f21ea13af126",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "but archaic technology makes it impossible for retailers to compete",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f77e5d6-0a79-4d91-b1b6-e0031d4aa17f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "8ab41b88-d1be-4fe6-816a-39dc1b6df07e",
      "evidence": "Uses imagery of old technology to represent the concept of 'archaic technology'.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3f993294-3567-43b8-a3dd-e14c6fe5915c",
      "evidence": "Slide 4 highlights the pain points",
      "position": 1,
      "objective": "Highlight the pain of not using Onfleet",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}