{
  "docId": "019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "docSlug": "00MrWUS6hOu5qEY0DWY2",
  "documentTitle": "Europe's insurance startups are raising record funding. Here's an exclusive look at the pitch deck pay-as-you-drive startup Wrisk used to raise its $6.5 million Series A.",
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  "authorName": "Wrisk",
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  "sourceTypeLabel": "Strategy consulting",
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  "nDataPoints": 11,
  "notes": "The table compares two different time periods (Jan'19-Jun'19 vs Jan'20-Jun'20).",
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  "slideHref": "/slides/019dd923-5eff-723e-9be8-1eb9802ce0dd/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd#slide-9",
  "components": [
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      "kind": "callout",
      "text": "Expect to extend Flex to MINI Used and BMW New & Used by January 2021",
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      "kind": "metric",
      "text": "conversion rate: 3x",
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      "text": "Expect to extend Flex to MINI Used and BMW New & Used by January 2021",
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      "kind": "paragraph",
      "text": "New product launch MINI Flex is pointing to 3x conversion rate improvement vs. The traditional approach",
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      "kind": "table",
      "text": "Conversion performance comparison table between MINI Driveaway and MINI Flex",
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      "kind": "title",
      "text": "MINI Flex Programme Funnel Metrics",
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  "metrics": [],
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