{
  "docId": "019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "docSlug": "00MrWUS6hOu5qEY0DWY2",
  "documentTitle": "Europe's insurance startups are raising record funding. Here's an exclusive look at the pitch deck pay-as-you-drive startup Wrisk used to raise its $6.5 million Series A.",
  "authorId": "Pitchdecks",
  "authorName": "Wrisk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 8,
  "pageCount": 13,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "Includes a bar chart showing customer adoption by quarter and a detailed table comparing unit economics for BMW Annual Driveaway and MINI Flex Subsidised Subscription.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "data_table",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-1eb9802ce0dd/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Wrisk is generating 1500+ binds (new and renewals) at low CAC. Following a record Q3, our run rate metrics point to £10M of annualised premium.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8233-a58278d2caf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.41,
        "x": 0.105,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Customer adoption by quarter",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b4ed1b3-2fde-4684-b112-9d82f0a25f3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annualised premium: £10M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8233-a9fceb66bbbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.165,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "Wrisk is generating 1500+ binds (new and renewals) at low CAC. Following a record Q3, our run rate metrics point to £10M of annualised premium.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c2b0b62-71eb-499f-b7ca-1146aec0f1e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.41,
        "x": 0.105,
        "y": 0.34
      },
      "kind": "table",
      "text": "2020 Metrics and Run rate Metrics table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "546acd15-f45a-49ed-9716-103b22f4b014",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.56,
        "w": 0.25,
        "x": 0.645,
        "y": 0.34
      },
      "kind": "table",
      "text": "Unit Economics table for BMW and MINI",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcae86cb-5925-4404-a183-964ed8d22953",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.165,
        "y": 0.105
      },
      "kind": "title",
      "text": "Traction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5aa94f65-7aab-4155-ab4b-453a13c0b3c7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "3235a5b8-528e-4cce-8353-50aad85b90dc",
      "evidence": "The slide uses a bar chart to show customer adoption",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 8,
      "beatId": "57d05aaa-9447-4e07-9c5a-2bf2af09e4bc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Wrisk is generating 1500+ binds, New product launch MINI Flex",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "c9b5930d-2ffd-4f88-bdfd-47599ec0d451",
      "evidence": "Wrisk is generating 1500+ binds, New product launch MINI Flex",
      "position": 1,
      "objective": "Show traction and growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}