{
  "docId": "019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "docSlug": "00MrWUS6hOu5qEY0DWY2",
  "documentTitle": "Europe's insurance startups are raising record funding. Here's an exclusive look at the pitch deck pay-as-you-drive startup Wrisk used to raise its $6.5 million Series A.",
  "authorId": "Pitchdecks",
  "authorName": "Wrisk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses a growth curve to illustrate the shift from 1990s to today.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-1eb9802ce0dd/3",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-1eb9802ce0dd#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.26,
        "x": 0.71,
        "y": 0.425
      },
      "kind": "callout",
      "text": "Wrisk’s platform provides global brands with a digital insertion point to upsell insurance as a seamless integrated experience when their customers care the most - at the Point of Sale (POS)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a84c9a-b07a-4280-971b-cca0ae645abd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Wrisk’s platform provides global brands with a digital insertion point to upsell insurance as a seamless integrated experience when their customers care the most - at the Point of Sale (POS).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8232-762d84b3fa64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Growth curve from 1990s to Today",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "704e9a46-1bfc-4ce0-a240-ac5aeb8d7438",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: €1.5 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8232-780b36e39113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.165,
        "y": 0.535
      },
      "kind": "paragraph",
      "text": "This only captures 1% of a €1.5 trillion market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d36db0e-fb47-4597-bade-efb777d46442",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.35,
        "x": 0.115,
        "y": 0.275
      },
      "kind": "paragraph",
      "text": "POS Insurance is currently an analogue interruption. Paper, \"Please Hold\", Frustration",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e377b661-57cb-4d0c-bf8a-824dcbb75ccd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.45,
        "x": 0.065,
        "y": 0.965
      },
      "kind": "source-note",
      "text": "*According to Oliver Wyman - incumbents generated €20bn of premiums through B2B2C",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20208fb9-9ffd-482a-8044-ac3ab3e13cec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.48,
        "x": 0.165,
        "y": 0.105
      },
      "kind": "title",
      "text": "Rise of the Digital Consumer",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36c176bc-ba0e-4b1c-ad66-f0ed407f8f67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.44,
        "x": 0.165,
        "y": 0.175
      },
      "kind": "title",
      "text": "Transforming the way insurance is sold globally",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f555069-d57c-47a0-a913-cdb66dcf2aae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b32c8f58-79fb-4065-bd8f-4d8cc6d12b35",
      "evidence": "The slide presents a problem (analogue interruption), an opportunity (digital insertion point), and a call to action (Wrisk's platform)",
      "confidence": 0.7
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3075190b-fcff-4ad4-8b6c-e7450d588810",
      "evidence": "The slide presents a before (analogue interruption) and after (seamless integrated experience) scenario",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "24535e6c-3c56-49de-9bcf-27490e3dbfb9",
      "evidence": "Contrasts 'analogue interruption' (before) with 'digital insertion point' (after)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "41301a3c-6707-4ab1-8a14-6bbfc0f97100",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Transforming the way insurance is sold globally",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "25bf9c3f-c6e6-420c-bb59-5d56d2e44a95",
      "evidence": "Transforming the way insurance is sold globally",
      "position": 0,
      "objective": "Why now is the right time for Wrisk",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}