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  "notes": "Page 12 of easyJet Annual Report 2025.",
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      "text": "LINK TO PRINCIPAL RISKS: Macroeconomic conditions and geopolitical events; Network, expansion and primary airports",
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      "text": "We believe that the ongoing development of our airline and holiday products presents a significant opportunity to better align with our customers' preferences, increase their spending and achieve sustainable growth.",
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      "text": "1. Develop and grow easyJet holidays business\n2. Enhance our ancillary and retail commerce capabilities\n3. Diversify our sources of revenue while continuously working to further enhance our existing revenue management system",
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      "text": "This year, easyJet holidays achieved a 20% growth in customers, contributed incremental revenue of £1.4 billion to the Group and generated £250 million of profit. Having met our medium-term profit before tax target of £250 million ahead of schedule, we are building momentum as we enter the next phase of growth. Read more about easyJet holidays' growth on page 13. We are also evolving our inflight retail offering with best-in-class product ranges to enhance customer experience. As a result, inflight profit per seat increased by 7% to £0.73. We delivered key enhancements to easyJet Plus, including a better digital experience, the launch of a business platform for bulk membership purchases, and the introduction of smart pricing and targeted promotions. These improvements have contributed to notable growth in membership. We have strengthened our industry-leading revenue management functions by enhancing ticket and baggage algorithms and overall revenue optimisation capabilities. Ancillary products such as large bags and standard seats continued to deliver strong incremental revenue throughout the year, with airline ancillary revenue rising 6% year on year.",
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