{
  "docId": "019dd923-5eff-723e-9be8-0800c3733053",
  "docSlug": "814a48c969e23d9d",
  "documentTitle": "2024 Annual Report",
  "authorId": "easyJet",
  "authorName": "easyJet",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 43,
  "pageCount": 212,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The central diagram maps initiatives to flight phases (Departure, En route, Arrival) using a pyramid-like structure.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-0800c3733053/43",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053#slide-43",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.43,
        "x": 0.29,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Carbon reduction initiatives mapped to flight phases: Departure, En route, Arrival.",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fe0977d-e391-4d65-a594-ca13601be1bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.25,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Operational improvements and efficiencies section detailing fuel saving measures like lighter paint, idle factor optimisation, and taxibot trials.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c0ff363-48e1-43ee-9f72-5552c2c84406",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.25,
        "x": 0.74,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Noise reduction section detailing fleet upgrades, procedure design, and participation in the HERON project and London Gatwick noise trials.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d05dcb6e-c57c-4bd2-8434-f7b8a28871b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.4,
        "y": 0.00155
      },
      "kind": "title",
      "text": "Our carbon reduction initiatives",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d8c8b13-117b-413d-b323-141a33b08a7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Sustainability (continued)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab083c63-a419-4a9e-82e7-505bfe893aa9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Process flow",
      "slug": "process-flow",
      "agent": null,
      "layer": "slide",
      "matchId": "cfe0a217-1351-4d77-a009-3d54e20fb99d",
      "evidence": "diagram/process: Carbon reduction initiatives mapped to flight phases: Departure, En route, Arrival.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "2a5c0b6b-cb51-45df-8405-73efb89383a0",
      "evidence": "Initiatives mapped across flight phases (Departure, En route, Arrival)",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 212,
      "from": 31,
      "beatId": "1377eaba-d5fa-42b3-bd94-c42059da7aa9",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and detailed appendices",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 43,
      "from": 37,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "2888bcc1-ae2a-443d-8acb-a6a3f0e17e54",
      "evidence": "The document discusses the need for decarbonization and easyJet's roadmap to net zero",
      "position": 1,
      "objective": "Explaining the urgency of sustainability efforts",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}