{
  "docId": "019dd923-5eff-723e-9be8-0800c3733053",
  "docSlug": "814a48c969e23d9d",
  "documentTitle": "2024 Annual Report",
  "authorId": "easyJet",
  "authorName": "easyJet",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 27,
  "pageCount": 212,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The slide uses a consistent structure for each KPI: current value, 5-year trend chart, 'Why it is important', 'What we measure', and 'How we performed'.",
  "elementsJson": [
    "big_number",
    "sparkline",
    "kpi_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-0800c3733053/27",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053#slide-27",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Headline ROCE improved to 16.1% (2023: 12.6%) driven by the 25% higher headline profit before interest, foreign exchange gain/(loss) and tax.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9117-16bc689b11c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.15,
        "x": 0.27,
        "y": 0.16
      },
      "kind": "chart",
      "text": "Trend charts for ROCE, Customer Satisfaction, On-time Performance, and CO2 emissions",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aeabd0f8-625f-441b-8dc1-5d644b3c94bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.24
      },
      "kind": "metric",
      "text": "16.1%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57565b00-ab4c-4595-8fbc-16bf0ee7182f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.63
      },
      "kind": "metric",
      "text": "69%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708fdbcd-3b05-4e87-9688-a424d36538f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.86
      },
      "kind": "metric",
      "text": "66.6g",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b1c38c3-aa80-49ca-ab8d-f497b2b76017",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.44
      },
      "kind": "metric",
      "text": "76%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca072b17-f98a-47a1-a006-ebb737d23665",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Return on Capital Employed: 16.1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9117-197494e18e2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Explanatory text for each KPI including 'Why it is important', 'What we measure', and 'How we performed'.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f904301-a0b7-4051-a028-63ad3a77454f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "KEY PERFORMANCE INDICATORS (CONTINUED)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2c0490b-6e14-46ca-ac6d-37c5e3dabd8f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "24f8fde4-3f10-45ba-bc23-ac8744295c3c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document provides data and case studies to illustrate easyJet's progress",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}