{
  "docId": "019dd923-5eff-723e-9be8-0800c3733053",
  "docSlug": "814a48c969e23d9d",
  "documentTitle": "2024 Annual Report",
  "authorId": "easyJet",
  "authorName": "easyJet",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 22,
  "pageCount": 212,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "initiative_list",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes a photo of CEO designate Kenton Jarvis with the Duke of Edinburgh.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "quote_block",
    "big_number",
    "photo",
    "callout_box",
    "donut_chart"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be8-0800c3733053/22",
  "deckHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be8-0800c3733053#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.2,
        "x": 0.67,
        "y": 0.78
      },
      "kind": "callout",
      "text": "RELEVANT RISK THEMES: Asset performance, Environmental sustainability",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9dfa249-a4ab-43b7-84e1-f4f2c208df2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Upgauging the fleet will help us to keep costs per seat down, as the fixed costs involved with flying an aircraft are spread over a greater number of seats.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9118-7233597b67ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.83,
        "y": 0.55
      },
      "kind": "chart",
      "text": "68% Queries now served via live chat",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fffc5fe-246c-438a-8bfc-228e8de104d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.51,
        "y": 0.14
      },
      "kind": "image",
      "text": "CEO designate Kenton Jarvis with the Duke of Edinburgh during the royal visit to the Malta facility",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53858802-35cc-45ec-adbb-1a7b6cabcf2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.68
      },
      "kind": "list",
      "text": "FY25 INITIATIVES: Cost per available seat kilometre (CASK) targets, NEO aircraft delivery, AI technology exploration.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05259d65-517c-4a3c-8ed7-c46daa515c78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.35,
        "y": 0.14
      },
      "kind": "list",
      "text": "PROGRESS IN FY24: Fleet renewal, average gauge, Malta maintenance facility, automation of self-service management.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b2161a3-f1b8-467c-ba62-16d2de574a25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "list",
      "text": "Disciplined implementation of our low-cost model underpins all elements of the easyJet strategy.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aae1ab84-4f12-48c4-ba6e-648d6a9dcdee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.04,
        "y": 0.69
      },
      "kind": "metric",
      "text": "£3",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1021ac68-763b-410d-82cf-c8b9292c4ac9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Queries served via live chat: 68%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9118-764488fef27b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.17,
        "x": 0.04,
        "y": 0.47
      },
      "kind": "quote",
      "text": "Upgauging the fleet will help us to keep costs per seat down, as the fixed costs involved with flying an aircraft are spread over a greater number of seats. In addition, the newer aircraft are more fuel efficient.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed3ca5e1-b199-4938-8042-5cd04aa797f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.09
      },
      "kind": "title",
      "text": "OUR STRATEGY IN ACTION (CONTINUED) DRIVING OUR LOW-COST MODEL (CONTINUED)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1670c98a-9ebc-44c9-a591-2faa35980606",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "24f8fde4-3f10-45ba-bc23-ac8744295c3c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document provides data and case studies to illustrate easyJet's progress",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}