{
  "docId": "019dd923-5eff-723e-9be7-e61289d20e85",
  "docSlug": "e79459e7d9d846bc",
  "documentTitle": "2024 Investor Update",
  "authorId": "Uber",
  "authorName": "Uber",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 82,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a bar chart to compare acquisition costs and screenshots of the Uber app to illustrate the cross-selling mechanism.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-e61289d20e85/12",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-e61289d20e85",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-e61289d20e85.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-e61289d20e85#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Courier acquisition and upsell is 50% of the cost of new driver acquisition.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-880c-7577-863b-b8adccf8eb10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Courier acquisition and upsell is 50% of the cost of new driver acquisition",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "200b42b6-cde6-4e3f-b105-24da4b0dae7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "image",
      "text": "Uber app interface showing cross-sell to mobility",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd7fdba1-61a9-41dc-b31b-707643978d00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Acquisition Cost: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880c-7577-863b-bcde03eea0d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "~20% of Mobility driver first trips come from the courier pool",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17a55a85-77c4-4b16-933c-3addbbd1a6eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1. US data as of FY'23",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4080feb5-9469-4137-a0d0-8d21644211ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Uber’s platform provides for low cost supply acquisition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15816650-8be2-452f-8490-96390e8e0644",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Company Overview",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbe902f2-5e8a-4237-b380-2305e504dd00",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "a9ab604a-fe82-4959-bbc8-78678845464a",
      "evidence": "chart/bar-vertical: Courier acquisition and upsell is 50% of the cost of new driver acquisition",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}