{
  "docId": "019dd923-5eff-723e-9be7-dc48b1050f81",
  "docSlug": "3b0443093511be28",
  "documentTitle": "Intro to TL Investors",
  "authorId": "Trainline",
  "authorName": "Trainline",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 26,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "revenue_buildup",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The chart shows how base commissions and other revenues are adjusted by internal transaction fees to arrive at the final revenue take rate.",
  "elementsJson": [
    "waterfall_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-dc48b1050f81/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.76,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Waterfall chart showing 5.0%, 3.5%, -2.5%, and 6.0% components",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d28a0326-1e1a-4478-b418-95c2662c12b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue take rate: 6.0%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832e-76b9-812d-daf3a1029afb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.12,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Base commissions: Average commissions on net ticket sales paid by rail carriers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28a09da7-57a5-402a-a96c-99ce7a11d600",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.52,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Internal transaction fee to access Platform One: Contra revenue charge payable to Trainline Solutions; nil impact to Group revenue (N.B. International Consumer internal transaction fee -1.5%)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5991bd4a-c242-47dd-98e8-8f1f166f7a17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.32,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Other revenues: Revenues from booking/service fees, multi-currency services, advertising and other ancillary services",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83d5045e-9866-4909-8cbc-6bcaf46ca88e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.72,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Revenue take rate: Revenue as a percentage of net ticket sales, as per Trainline's financial accounts",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b0956aa-74ac-4304-a0f8-a444a4570e4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "How do we make money?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1746d5f3-06b7-453e-a71d-deb4afbf5945",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.46,
        "x": 0.27,
        "y": 0.15
      },
      "kind": "title",
      "text": "Case Study: FY 2024 UK Consumer revenue take rate (revenue as % of net ticket sales)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "342044fd-1150-4f9e-9f46-e322db413955",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "03df7d53-18fc-48f8-a74c-90fd0a7c2fce",
      "evidence": "The slide features a waterfall chart showing 5.0%, 3.5%, -2.5%, and 6.0% components.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "2537641b-fc01-4143-94ed-cbb88c4acdd8",
      "evidence": "Visual representation of additive and subtractive components to a total value.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "8d00e1a8-be13-4c21-9c04-0910a57b1f92",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The deck provides information on how Trainline makes money.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}