{
  "docId": "019dd923-5eff-723e-9be7-dc48b1050f81",
  "docSlug": "3b0443093511be28",
  "documentTitle": "Intro to TL Investors",
  "authorId": "Trainline",
  "authorName": "Trainline",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 26,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "market_landscape",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The map illustrates the rail network connectivity across Europe, highlighting the geographic scope of the market.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "map",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-dc48b1050f81/14",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.815
      },
      "kind": "callout",
      "text": "Carrier competition provides opportunity to position Trainline as market aggregator",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89e435c9-0de6-401b-a6ab-b2e8282c96f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.45,
        "x": 0.55,
        "y": 0
      },
      "kind": "image",
      "text": "Map of European rail network",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c45b97a-9034-4ef8-a355-987687a3571a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "EU Fourth Railway Package mandating domestic market liberalisation\nProposed ramp up in carrier competition could support a golden age of rail travel\nCarrier competition now nationwide in Italy and Spain\n20 more routes set to see new entrant carriers launch services by end 2025\nMore fragmented markets brings more choice for the customer\nBut carriers do not offer competitor inventory on their respective websites",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "889ac05c-73f5-456e-9fc6-92569ac579e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Liberalisation of European rail enabling Trainline’s market fit",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7530f194-3ca6-4106-afda-911cb27696b3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience frame",
      "slug": "audience-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "10de7614-8bd8-4910-98fc-f000912aad4f",
      "evidence": "Liberalisation of European rail enabling Trainline’s market fit",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 13,
      "beatId": "dfe5879c-2d22-47dd-be2d-f5a1fca5bdbe",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Trainline's solution and market fit.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "44ba8f33-3127-415c-ab67-cedc7bc1ae0a",
      "evidence": "The deck presents information on liberalisation of European rail and market shift to digital tickets.",
      "position": 0,
      "objective": "Why now is the right time for Trainline's market fit",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}