{
  "docId": "019dd923-5eff-723e-9be7-dc48b1050f81",
  "docSlug": "3b0443093511be28",
  "documentTitle": "Intro to TL Investors",
  "authorId": "Trainline",
  "authorName": "Trainline",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 26,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_landscape",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide highlights the growth of eticket adoption and the expansion into on-the-day and season ticket segments.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-dc48b1050f81/13",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-dc48b1050f81#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "On the day ticket purchases, including commuters, represent next leg of growth...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-832e-76b9-812e-e5557ac960b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Bar chart showing 14% penetration in FY2019 and 47% in FY2024",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4aa6e037-933a-40c9-a5aa-bec260908c17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "Eticket penetration is % of UK industry net ticket sales fulfilled using a barcode read ticket; Eticket availability is % of UK rail journeys where an eticket can be used",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f6db8d4-de83-4c12-a591-78dd196224d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "image",
      "text": "Trainline app interface showing Best Price Guarantee and Digital Season ticket",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0086e34-3dc4-4457-8530-ec7054990054",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Eticket penetration: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832e-76b9-812e-e8f8b8ac4089",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Eticket penetration in UK has more than tripled in last five years...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69c869fe-fbb2-4769-8ccf-420a6a16f85a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Trainline driving market shift to digital tickets in UK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "492dcd7e-ad16-4f43-81ab-8e9307709fb5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "5dbfc441-4859-4a18-aa77-617a147c4721",
      "evidence": "chart/bar-vertical: Bar chart showing 14% penetration in FY2019 and 47% in FY2024",
      "confidence": 0.7
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "db7d5969-f90e-4045-bd54-b9ec42035f91",
      "evidence": "Eticket penetration in UK has more than tripled in last five years...",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 13,
      "beatId": "dfe5879c-2d22-47dd-be2d-f5a1fca5bdbe",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Trainline's solution and market fit.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}