{
  "docId": "019dd923-5eff-723e-9be7-d8c92703bb02",
  "docSlug": "9c0d6ac16d58db0c",
  "documentTitle": "2024 Annual Report",
  "authorId": "Trainline",
  "authorName": "Trainline",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 28,
  "pageCount": 158,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes descriptions and performance summaries for each KPI.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-d8c92703bb02/28",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-d8c92703bb02",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-d8c92703bb02.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-d8c92703bb02#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Net ticket sales was £5,295 million, an increase of 22% vs prior year, with UK Consumer increasing by 23%, International Consumer by 14% and Trainline Solutions by 31%.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-832e-76b9-8133-c8b2a994a263",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.175,
        "x": 0.347,
        "y": 0.143
      },
      "kind": "chart",
      "text": "Net ticket sales",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02559ae0-5e27-4602-a412-241a544a5be9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.175,
        "x": 0.533,
        "y": 0.143
      },
      "kind": "chart",
      "text": "Revenue",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "224f7b8b-3f07-4734-99f9-c1d9efbc0635",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.175,
        "x": 0.719,
        "y": 0.143
      },
      "kind": "chart",
      "text": "Adjusted EBITDA",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68b6ae99-be78-4f81-9ae9-5839ffcbd42b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.175,
        "x": 0.147,
        "y": 0.663
      },
      "kind": "chart",
      "text": "Adjusted basic earnings per share",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3dd7f14-54a0-45e7-b9fa-ab428285391d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.175,
        "x": 0.347,
        "y": 0.663
      },
      "kind": "chart",
      "text": "Basic earnings per share",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3548284-24b5-41ff-ac41-4eee7dac55e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net ticket sales: 5,295",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832e-76b9-8133-ce5b4bbd4959",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.547,
        "x": 0.347,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "Descriptions and performance summaries for each KPI.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dd2b55a-2a59-40be-a0e8-cc0825a527cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.72,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. See page 147 for the definition of this KPI. 2. See page 122 for the definition of this KPI.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2587fe01-d9b3-4e1c-9293-7dc2ac27a0af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "We use the following financial and non-financial KPIs to measure the strategic performance of our business.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e915cb2e-641b-4a21-84bb-9ea694a8bed8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Key Performance Indicators",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5babb0e-a736-44f6-87a6-73f2fefd8bb5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "05d324b2-0468-4a14-87a5-12f70212153a",
      "evidence": "We use the following financial and non-financial KPIs to measure the strategic performance of our business.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 20,
      "beatId": "5dd37ace-955d-49e4-948f-e9c118ebd769",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document highlights the company's achievements, financial performance, and sustainability efforts",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}