{
  "docId": "019dd923-5eff-723e-9be7-b2d577fb2bfe",
  "docSlug": "6be117323988e882",
  "documentTitle": "2023 09 Capital Markets Day",
  "authorId": "Ryanair",
  "authorName": "Ryanair",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 39,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-b2d577fb2bfe/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-b2d577fb2bfe",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-b2d577fb2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-b2d577fb2bfe#slide-9",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Ryanair aircraft in flight",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b454e05a-c791-4999-a05b-c0e261de9621",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.38,
        "x": 0.033,
        "y": 0.035
      },
      "kind": "title",
      "text": "A DECADE OF GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb5ab672-3268-4f74-85ee-fe02492a981e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.26,
        "x": 0.033,
        "y": 0.82
      },
      "kind": "title",
      "text": "Group Airlines",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a310b0e7-e315-4f64-961a-174ddd549d36",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "1c9430d7-68cd-44da-9838-3de796da0e5e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "The document highlights the complication of constrained EU capital and the need for growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8c476258-21ed-416f-918d-01e7c900cc20",
      "evidence": "The document uses the cost of inaction loop to highlight the need for growth and the risks of not investing in the business.",
      "position": 1,
      "objective": "To highlight the cost of inaction and the need for growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}