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  "docSlug": "866983edcae3959b",
  "documentTitle": "2023 Q4 Presentation",
  "authorId": "Norwegian-Air-Shuttle",
  "authorName": "Norwegian",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a combination of qualitative bullet points and quantitative trend charts to demonstrate business momentum.",
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      "kind": "chart",
      "text": "Booked Revenue – Feb. to Jun. travel",
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      "text": "7-day rolling sales figures (abs) – All markets",
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      "kind": "disclaimer",
      "text": "1) Norwegian Brand Tracker Survey managed by Kantar for Q4 2023; 2) Travel anytime, anywhere as of 13 February 2024; 3) 2019 adjusted for comparable route network",
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      "kind": "list",
      "text": "Successful New Year’s sales campaign: Diversified bookings, >1M tickets sold, higher fares. Booking visibility normalising: Load factor on par with 2023, higher fares. Preferred travel partner: Brand strength, high NPS, industry awards.",
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      "kind": "title",
      "text": "Strong booking momentum in 2024",
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      "evidence": "Reduced winter capacity, strong booking momentum",
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      "evidence": "Cost initiatives implemented and planned",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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